Tiny Library at Dragon's Den

Tiny Library bij Dragon's Den

Exciting news! Our founder Julie can be seen in the new season of the Dragon's Den program via streaming service Viaplay. For those who are not familiar with the program: Dragon's Den offers entrepreneurs the opportunity to pitch their company to five of the most successful business people in the Netherlands. A great platform for Tiny Library to share our sustainable view on baby gear with the Netherlands. In this blog you can read a small summary of our adventure, but it is even more fun to watch the entire episode! Missed? You can look back here .

“At Tiny Library we want to reach as many people as possible in order to make a lot of positive impact. Our goal is to become the largest circular platform in Europe. A great opportunity to share our story and our mission with five of the most successful business people and viewers.

- Julie, Founder Tiny Library.

Rent versus Buy

After the birth of her first child, Julie realized how absurdly much stuff is needed for a relatively short period of time. That had to be done differently. This is how the idea for Tiny Library was born: renting baby products sustainably and cheaper. A service and subscription model that is fully focused on the wishes of young parents. In this way, Tiny Library not only relieves consumers, but also producers in their own contribution to the circular economy. Tiny Library now has strong partnerships with various brands, such as: Joolz, Bugaboo, Greentom, Easywalker, BabyPlanet, Medela, BeSafe, Chicco, & Tummy Tub.

“In the past, buying new was the norm for your child. But renting is becoming more and more common, especially among generation Z. Sustainability and reuse are becoming the new standard. I would very much like to contribute to that.”

- Julie, Founder Tiny Library.

During the episode of Dragon's Den, Julie shares her vision for a new world in which we only use what we really need. She calls on parents to contribute to a harmonious sharing economy, without having to compromise on comfort and convenience. Julie indicates that handling products correctly can save young parents a lot of money. In addition, they don't have to keep all that stuff and baby stuff - often almost new - is no longer gathering dust in the attic.

“On average, young parents spend 3,000 euros on new baby items. If you rent all that stuff from us, you can easily save 70% of that amount.”

- Julie, Founder Tiny Library.

In the Netherlands, more and more people rent their baby equipment from Tiny Library. The next step is to make Tiny Library big all over Europe, starting with the Benelux. Curious about the reactions of the Dragons? Watch the episode on May 30 on Viaplay!

Curious about our bestsellers?

- Bugaboo Fox

- Joolz Aero

- Artipoppe baby carrier

- Ergobaby baby carrier

- Bouncer babybjorn

- Stokke tripp trapp + newborn

- Besafe car seat

- Medela flask


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