Tiny Library at Dragon's Den

Tiny Library bij Dragon's Den

Exciting news! Our founder Julie can be seen in the new season of the Dragon's Den program via streaming service Viaplay. For those unfamiliar with the program: In Dragon's Den, entrepreneurs get the chance to pitch their business to five of the most successful business people in the Netherlands. A nice platform for Tiny Library to share our sustainable view on baby equipment with the Netherlands. In this blog you can read a small summary of our adventure, but it is even more fun to watch the entire episode! Missed? You can look back here.

“At Tiny Library we want to reach as many people as possible in order to make a lot of positive impact. Our goal is to become the largest circular platform in Europe. A great opportunity to share our story and mission with five of the most successful business people and viewers.

- Julie, Founder Tiny Library. 

Rent vs Buy

After the birth of her first child, Julie realized how -absurd- a lot of stuff is needed for a relatively short time. That had to be different. This is how the idea for Tiny Library was born: renting baby products sustainably and cheaper. A service and subscription model that is fully focused on the wishes of young parents. In this way, Tiny Library not only relieves consumers, but also producers in their own contribution to the circular economy. Tiny Library now has strong partnerships with various brands, such as: Joolz, Bugaboo, Greentom, Easywalker, BabyPlanet, Medela, BeSafe, Chicco, & Tummy Tub.

“In the past, buying new was the norm for your child. But renting is becoming more and more common, especially with Generation Z. Sustainability and reuse are becoming the new standard. I really want to contribute to that.”

- Julie, Founder Tiny Library.

On the Dragon's Den episode, Julie shares her vision for a new world where we only use what we really need. She calls on parents to contribute to a harmonious sharing economy, without having to compromise on comfort and convenience. Julie points out that handling products in the right way can save young parents a lot of money. In addition, they do not have to keep all that stuff and - often almost new - baby items are no longer collecting dust in the attic.  

“On average, young parents spend 3000 euros on new baby equipment. If you rent all that stuff from us, you can easily save 70% of that amount.” 

- Julie, Founder Tiny Library. 

In the Netherlands, more and more people rent their baby equipment from Tiny Library. The next step is to make Tiny Library big throughout Europe, starting with the Benelux. Curious about the reactions of the Dragons? Watch the episode on May 30 at Viaplay!

Curious about our bestsellers?

- Bugaboo Fox

- Joolz Aer

- Artipoppe baby carrier

- Ergobaby baby carrier

- Babybjorn bouncer

- Stokke tripp trapp + newborn

- Besafe car seat

- Medela kolf