TINY LIBRARY RAISES EUR 1.4 MILLION IN GROWTH CAPITAL
Tiny Library has started the year well with a new investment round. The rental platform for baby and children's items has raised 1.4 million euros in financing from impact investors ROM InWest, Rabobank and Rabo Foundation and existing investors Stichting ifund and Shamrock Ventures. With this amount, Tiny Library can take significant steps in further scaling up the company.
Founder Julie Munneke-Tromp: “Our ambitions are great: we are here to make the current baby market more sustainable. We will use the growth money to further professionalize and scale up our new refurbishment center in Weesp, where we refurbish strollers and other children's products ourselves and repair them if necessary. In addition, we want to optimize our tech platform, making it even more user-friendly and we will offer a wider range, so that we have a suitable offering for every phase: from cradle to children's bicycle. We are committed to ensuring that renting baby equipment will become the norm before 2033.”
Munneke-Tromp looks back on a successful 2023. “We have grown considerably in the past year. Tiny Library's revenue, customers and brand partners have more than doubled. More than 10,000 parents have already chosen to rent their children's equipment from Tiny Library and the range has been expanded to more than 550 products from 60 premium brands.”
This is what Tiny Library does
Tiny Library was founded in 2020 and is the market leader in the Netherlands as a rental company of high-quality baby and children's supplies. At Tiny Library, parents can easily and safely rent everything they need for children aged 0 to 5 years. After use, the products are professionally cleaned, checked and, if necessary, repaired in our own warehouse. Consumers save 50-70% of the new price and around 10-30% when buying via Marktplaats, but above all they contribute to a more sustainable future for their children. By renting baby and children's equipment, fewer products need to be produced: raw materials are depleted less quickly, CO2 emissions from production and transport are reduced and water consumption is reduced.
The impact investors
ROM InWest, Rabobank, Rabo Foundation, Stichting ifund and Shamrock Ventures are pleased to join Tiny Library's mission with their investment. Regional party ROM InWest stimulates technology and innovation and allows it to grow further through investments. CEO Janet Nieboer: “ROM InWest sees Tiny Library as an entrepreneur who professionally helps young parents make a sustainable choice without sacrificing quality. Because Tiny Library makes it possible to rent baby and children's items instead of buying them, it contributes to the circular economy.” The Rabobank Startup & Scale-up team supports Dutch startups that contribute to a future-proof society. As an impact financier, the Rabo Foundation works worldwide on lasting positive change: economic, social and ecological. The ifund Foundation stimulates the transition to a sustainable world by helping innovative 'social enterprises'. Shamrock Ventures invests in tech companies that invest in a sustainable future.
