Tiny Library makes the baby market more sustainable with Bugaboo

PRESS RELEASE - On Earth Day 2021, the leading rental platform for baby products, Baby Exchangerie, launched its new brand name: Tiny Library - a parenthood circle for a sustainable start. This also starts a great collaboration with stroller brand Bugaboo, which has joined the sustainable baby platform as a circular partner. Tiny Library hopes to reach even more young parents with whom they can work together on a better world for their babies. 

 

And there's more news:

  • Retail chain BabyPlanet and baby bath brand TummyTub are also joining as a circular partner.
  • In addition, Tiny Library introduces personal consultations where young parents can ask all their questions about products in order to make the right choice for their layette.
  • Tiny Library donates all sales on Mother's Day to The Baby Project.

Working together towards a circular world with Bugaboo

In order to make the baby market more sustainable, collaborations with parties with the same mission are crucial. That is why Tiny Library is proud that Bugaboo has joined the platform as a circular partner. Sustainability is alive in this industry much more than ten years ago. While Tiny Library makes the world more sustainable from a personal vision, Bugaboo is happy that Tiny Library provides a platform to accelerate the company's sustainable initiatives. “Developing sustainable products “products to last” has been in our DNA from the start, which makes our products ideal for a circular model such as product rental. Bugaboo supports this circular idea and is excited to grow this market together with Tiny Library,” said Rolf Smeding, Business Development Director at Bugaboo. From May 1, the platform will offer various products of the pushchair brand, including the Bugaboo Fox2 and the duo stroller Bugaboo Donkey 3.

Tiny library circulair met bugaboo

Towards a sustainable future

In addition to entering into collaborations with circular partners, Tiny Library wants to make the impact of a circular baby market more visible. Did you know that renting a co-sleeper leads to no less than 50 percent less CO2 emissions compared to purchasing a new crib? Although the exact impact is often difficult to measure, this comparison does contribute to awareness of the importance of making the baby market more sustainable. Tiny Library takes up the challenge to measure and make more visible the impact of its circular business model.

Tiny library circulaire babyproducten

Personal advice from mother to mother

Although the platform has been updated, not much has changed fundamentally. The goal of Tiny Library is still to help every young parent care for their baby, in an easy and circular way. That is why you can now book a personal consultation with Julie Munneke-Tromp, founder of Tiny Library and mother of three young children herself. She has now also gained a lot of experience in the professional field when it comes to baby products.

“Pregnant with my first son, I couldn't see the wood for the trees in the huge range of baby products. I have converted the support that I would have liked to have had to Tiny Library. I want to help all young parents take care of the best products, so that they can fully focus on their baby.” † Julie, founder Tiny Library.

Tiny Library x The Baby Project

For Tiny Library, a sustainable future does not only mean reducing CO2 emissions and using circular materials. A sustainable future also consists of a world in which everyone has equal opportunities. With this in mind, Tiny Library will donate the entire day's turnover to The Baby Project on Mother's Day (9 May 2021). This initiative by The Hunger Project supports parents and their babies before, during and after delivery. They do this, for example, by checking the weight of young children in Burkina Faso and intervening where necessary.

tiny library circulaire babyproducten

Over Tiny Library. Rent, rise, return.

Tiny Library is a circular platform for baby products from various brands including Stokke, Medela, BabyBjörn, Easywalker and from May 2021 also Bugaboo, TummyTub and BabypPlanet. The company sets up partnerships with brands that share the same sustainable mission, in order to make the baby market circular with them. Tiny Library does this by transforming purchasing processes into subscriptions where products can be reused, repaired, recycled and redistributed. In this way, the brand takes away the concerns of young parents and contributes to a better world for our babies.

Note for editors

For press inquiries, interviews or more information about Tiny Library please contact Julie at julie@tinylibrary.nl 

View our products